As the controversy continues to brew around Olympic apparel, WWD rounded up some leading looks from a bevy of countries. Just don’t ask where the clothes were made.


Stella McCartney is keeping her cool. “Lycra is my new best friend,” she told WWD. She designed the official Adidas outfits for 26 British Olympic disciplines and 20 Paralympics ones, in addition to all of the country’s off-field clothes. The experience, she said, “has truly been life-changing…[with] challenges like nothing I have ever experienced."


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