With the Summer Olympic Games kicking off in just over a week, designers are banking that consumers will want a piece of the action, however small it may be. Their anticipation has ushered in a spate of Olympic-centric accessories. The key element? Eye-catching signage, often in the form of Union Jack flags and the Olympic rings. RELATED STORY: Olympics Summer 2012 Preview, Get Your Game On >>
While most brands aren’t officially affiliated with the Olympics, Swiss watchmaker Omega scored the role of the Games’ official timekeeper. This entails ticking away the seconds by a 450-person professional Omega-deployed crew measuring via the Quantum Timer and the Quantum Aquatics Timer, devices that can quantify down to one-millionth of a second. There’s a consumer hook, too. It may not tell time down to that precision, but the stainless-steel and steel-yellow-gold wristwatch with an alligator strap from Omega’s three-piece limited-edition collection oozes intrigue all the same. The watches, available since April, all feature the official London Games emblem stamped on their back face. “The Olympic Games is the highest-profile sporting platform in the world, so there is obviously an enormous amount of appeal for items with a connection to them,” says Omega’s president, Stephen Urquhart.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"