By  on September 26, 2007

A yoga apparel line out of Brooklyn, New York, is trying to make healthy living attractive and feminine as well.

Kate L. Gaertner launched Omala as a yoga collection for spring 2007 and opened a store at 400 Atlantic Avenue in Brooklyn in May. Both use environmentally friendly materials, like bamboo, and champion a holistic lifestyle.

Gaertner comes from a business background, with an MBA from The Wharton School at the University of Pennsylvania, not from design. Personal experience has shaped her design aesthetic. "I was a basketball player through college at Dartmouth, and I looked androgenous my entire life," Gaertner said. "I've been doing yoga for 12 years, and I wanted a collection in which I could finally feel feminine."

Omala features longer torso silhouettes, thicker waistbands and rounded lines "to accentuate the best parts of a woman," said Gaertner. Looks include a dress and leggings with an attached skirt. For spring, clothes suited for Bikram yoga (which has gained in popularity) will be added to the collection.

Gaertner works with Manhattan-based designer Heather Verran-Ramo to execute the design of the clothes, which are manufactured in Berwick, Pa., and China. In addition to her own store — which hosts free yoga and Pilates classes and also carries other yoga lines such as Tao Freedom, City Lights and Beyond Yoga — Omala is carried in about 10 doors, including Nomadic Outfitters in San Francisco, Jivamukti Yoga Center in New York, and The Yoga Place in Glen Ellyn, Ill.

A top wholesales for about $25, pants for about $34 and cover-ups for around $50. Gaertner projects sales of up to $1 million, retail and wholesale, in her first 12 months.

To access this article, click here to subscribe or to log in.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus