DESIGNER RUGS: The Rug Co., which opened its first U.S. store at 88 Wooster Street in New York Thursday, makes a new case for the synergy between home and fashion.

Located in the former YSL Rive Gauche men’s boutique, the 1,500-square-foot, gallerylike space showcases rugs handspun with Tibetan wool and silk by fashion designers such as Paul Smith; Marni’s Consuelo Castiglione; accessories designers Lulu Guinness and Bill Amberg, and British Vogue fashion director Lucinda Chambers. The firm manufactures these collections exclusively through licensing agreements.

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