DESIGNER RUGS: The Rug Co., which opened its first U.S. store at 88 Wooster Street in New York Thursday, makes a new case for the synergy between home and fashion.Located in the former YSL Rive Gauche men’s boutique, the 1,500-square-foot, gallerylike space showcases rugs handspun with Tibetan wool and silk by fashion designers such as Paul Smith; Marni’s Consuelo Castiglione; accessories designers Lulu Guinness and Bill Amberg, and British Vogue fashion director Lucinda Chambers. The firm manufactures these collections exclusively through licensing agreements."We want to create pieces that will be collectors’ items in 50 years," said Christopher Sharp, who, with his wife Suzanne, founded the firm with its first store on London’s Holland Park Avenue in 1997.Rugs on display in SoHo include Chambers’ Union Jack with florals, butterflies and pompons, Smith’s signature rainbow-stripe swirl, Marni’s margherita floral and Amberg’s leather panel and wool design. Prices range from about $1,000 to $10,000."We chose SoHo because of its large spaces," Sharp said. "And it is similar to Notting Hill in that it offers a mix of fashion and residential spaces."

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