STARCK’S HOMECOMING: After stamping his style all over such hotels as the Royalton, Paramount and the Hudson, Philippe Starck is cozying up to homeowners in the U.S. for the first time. He and Florida real estate developer Jorge Perez are sprucing up ICON, a new two-tiered, 289-unit residential tower in Miami Beach. The Alton Road project gets started this spring and is expected to wrap up in 2005, but condos hit the selling block next month ranging from $400,000 to $2 million.

In line with Starck’s "Yoo" concept, something he and London-based real estate developer John Hitchcox finessed at similar residential properties in London and Melbourne, each apartment plan has a distinct feeling. Homeowners choose from four apartment styles — nature, classic, culture and minimal — and Starck home furnishings.

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