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STARCK’S HOMECOMING: After stamping his style all over such hotels as the Royalton, Paramount and the Hudson, Philippe Starck is cozying up to homeowners in the U.S. for the first time. He and Florida real estate developer Jorge Perez are sprucing up ICON, a new two-tiered, 289-unit residential tower in Miami Beach. The Alton Road project gets started this spring and is expected to wrap up in 2005, but condos hit the selling block next month ranging from $400,000 to $2 million.
This story first appeared in the September 27, 2002 issue of WWD. Subscribe Today.
In line with Starck’s “Yoo” concept, something he and London-based real estate developer John Hitchcox finessed at similar residential properties in London and Melbourne, each apartment plan has a distinct feeling. Homeowners choose from four apartment styles — nature, classic, culture and minimal — and Starck home furnishings.
“When you stay in a hotel, you usually stay there for somewhere between three hours and three days,” Starck explained. “But the home is more important. It should be more comfortable and more you. That’s why we came up with the name ‘Yoo.’”
Natural wood and stone are the focus for nature; classic consists of dark wood and tailored, timeless accents; culture calls for bright colors and exotic touches with more of a fantasy look, and minimal is airy and simple with attention to function, like white spaces and natural tones with a Zen-like feeling. Starck also offers a catalog of furnishings from which owners can choose.
SILVER LINING: Japan, land of sushi and chopsticks, has no silversmith tradition to speak of. Yet Tokyo is the site of a major exhibition of master works by Puiforcat, the French silver house founded in 1820 and owned by Hermès since 1993. It runs through Dec.1 at the Tokyo Metropolitan Teien Art Museum, an Art Deco palace and one-time residence of Prince Yasuhiko Asaka. The house, with its spectacular Lalique glass doors, is a perfect foil for the 260 pieces on display, especially the Thirties creations of Jean Puiforcat. His austere and rigorously geometric designs were considered revolutionary. The exhibition also features pieces by Louis-Victor Puiforcat from the Louvre.