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With a population of 14 million in the U.S., teen girls spent $13 billion on fashion last year. In fact, they spend more on clothes than adults, thanks to peer pressure and the need to replenish their wardrobes as they grow. This generation of fickle consumers has a hunger for hot trends and their awareness of cool brands and hip stores has reached new heights.
This story first appeared in the November 21, 2002 issue of WWD. Subscribe Today.