By  on November 19, 2007

ATLANTA — Casual lifestyles and technical advances in apparel are pushing the activewear market to another winning year, with more Americans pursuing healthier lifestyles.

Consumer spending on total men’s activewear sales at retail rose 7 percent to $18.46 billion in September 2007 from $17.32 billion in September 2006, according to The NPD Group’s Consumer Tracking Service. That’s not as strong as last year’s increase of 12.9 percent but it’s still significant when looking at a flat landscape for men’s total apparel. Swimwear, in particular, showed a healthy increase of 24 percent to $781 million, which market sources attribute to a warmer climate, as well as various fashion trends in that segment. Sales of bottoms rose 18 percent to $1.35 billion and fleecewear sales increased 15 percent to $2.1 billion.

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