And they’re off and running. L.A.’s designers, that is. As fashion week kicks into full swing here, WWD takes a look at eight up-and-comers who hope to make a splash in the coming days.
LOUIS VERDAD: His Forties-centric clothes are already favorites of Madonna and Cate Blanchett, but Louis Verdad wants a serious business beyond the red-carpet set. He’s carried at Traffic in Los Angeles, Saks Fifth Avenue nationwide and New York’s Henri Bendel, but he’s on the prowl for financial backing.
DAVIES: After eight years of infusing her cool L.A.-via-London girl style into collections for Richard Tyler and Marc Jacobs, Erica Davies is finally going solo. “I’m ready to make this happen,” the Welsh Central St. Martins grad says. And the future looks good — Henri Bendel and Chicago’s P45 have already placed orders.
PEGAH ANVARIAN: Pegah Anvarian calls her jersey tunics and dresses “Brazil underwater.” She hand-dyes and individually cuts and sews every piece for her sexy one-year-old line, which is already a hit with Jennifer Lopez and Britney Spears.
SUSANA MERCEDES: As Guatemalan-born Mercedes tells it, she literally grew up under a sewing machine. “I trained from a very young age with my mother and aunts. I know all the technical aspects. I even know how to fix a sewing machine.”
CATHERINE FULMER: With Jamie King and Selma Blair as muses and best friends, New York-based Fulmer is coming home to L.A. to launch her smart, sensual line, which she put together only last month. “Thank God Matt [Damhave] will be here to help me edit,” she says. “I don’t know what I’d do without my friends.”
JENNI KAYNE: Kayne’s edgy “Valley of the Dolls” looks have been picked up by Barneys New York, Maxfield in Los Angeles and Louis Boston, among others. She assisted Jennifer Nicholson with her line, and before long, convinced her family (money manager pops has a major interest in FAO Schwarz) to let her go solo.EDITTE KESHISHYAN: “It’s not about art or the dress. It’s really about the woman wearing it,” says Editte Keshishyan. She should know, since Jennifer Garner, Brittany Murphy and Tracee Ellis Ross, among others, are fans. She’s carried at L.A.’s Curve and Diavolina and Miele in New York.
TWELFTH STREET: Cali-girl street-chic Twelfth Street is Cynthia Vincent’s third design incarnation since 1998. The new line, named after the street she grew up on in greater Los Angeles, is exactly what she wants to wear — and apparently so do her new fans, including retailer Tracy Ross in Los Angeles.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over the top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty