And they’re off and running. L.A.’s designers, that is. As fashion week kicks into full swing here, WWD takes a look at eight up-and-comers who hope to make a splash in the coming days.

LOUIS VERDAD: His Forties-centric clothes are already favorites of Madonna and Cate Blanchett, but Louis Verdad wants a serious business beyond the red-carpet set. He’s carried at Traffic in Los Angeles, Saks Fifth Avenue nationwide and New York’s Henri Bendel, but he’s on the prowl for financial backing.

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