WWD’s guide on how to stage a successful trunk show.
It’s fall, and once again it’s trunk show time. Will customers post your invite on the fridge door? Or will it be tossed in the trash? It all depends on your reputation for lively, educational affairs. To help you garner that well-deserved rep, here are six tips for staging a show:
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)