WWD’s guide on how to stage a successful trunk show.
It’s fall, and once again it’s trunk show time. Will customers post your invite to the fridge door? Or will it be tossed in the trash? It all depends on your reputation for lively, educational affairs. Here’s how to stage the best possible show.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"