LONDON — An unlisted phone number, inconspicuous residential location and limited hours of operation may seem like a strange way to run a retailer, but when it comes to Kinnemont, a boutique that’s open only on Saturdays, the quirkier the better.

The shop, at 26 Chilworth Street, is owned by designers Sherald Lamden and John Tsiattalou. It is on the first floor of a Victorian house in West London’s Bayswater area, where it sits amid a row of similar homes attracting little attention.

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