Kari Weiner has always been on the hunt for the perfect white T-shirt.
"From a very young age, I was obsessed with finding the perfect white T," Weiner, now 33, said. "I used to take those Hanes T-shirts from the package and cut them up until they fit me perfectly."
After a few detours, she would eventually turn her quest into a business. A graduate of the Parsons School of Design in New York, Weiner spent a few years in the fashion industry before going back to school to attend the Gemological Institute of America in Carlsbad, Calif., and became a certified gemologist. After finding a job within the diamond industry, Weiner said she couldn't help wanting to go back into T-shirts.
"I just thought it would be great to start a company based on the perfect white basic T-shirt," she said. "I always wear jeans and T-shirts and I know so many other women like me, who find it frustrating to find the perfect fit."
And so, K Street NYC was born. The concept, which Weiner has introduced after months of research, is to sell T-shirts according to chest, waist and hip size. Weiner said in order to make the T-shirt contour a woman's body, the shirts are not meant to fit tightly, but have a shape that fits comfortably in all the right places. Since many women do not know their waist and hip sizes, Weiner has simplified the shopping process by tagging the shirts only by bra size. So, when a woman goes into a store to buy a K Street T-shirt, she can purchase a shirt from size 30A/B up to 38D/DD.
The shirts are only available in white, but in four different styles. There's the basic crew and V-neck, a tissue-thin inside-out crew neck and a distressed V-neck style for that vintage-inspired look. The shirts range in wholesale price from $30 to $32 (or retail from $58 to $62 on kstreetnyc.com) and are made of organic Sea Island and Pima cottons.
Weiner said she is targeting high-end specialty retailers nationwide to sell the collection. Eventually, she plans to add other staple colors like black and gray. She said she would also like to add hoodies, long-sleeve styles, tank tops and even men's shirts.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)