In recent weeks, WWD asked a wide group of jeans executives to name the denim brands they keep their eyes on, whether because of fashion leadership, innovative merchandising, creative marketing or purely out of competitive concerns. Respondents...
In recent weeks, WWD asked a wide group of jeans executives to name the denim brands they keep their eyes on, whether because of fashion leadership, innovative merchandising, creative marketing or purely out of competitive concerns. Respondents to the informal and unscientific poll named a broad range of competitors, but five names were repeatedly mentioned by executives from across the spectrum. The list is a diverse one, ranging from trendy European names to West Coast brands with a couple of years under their belts to the sesquicentenarian that started the jeans category in the U.S.
A pioneer in the field of pricey jeans, Diesel convinced consumers in its home country of Italy and later around the world to open their wallets for jeans with triple-digit price tags. Renowned for its tongue-in-cheek marketing and fashion-forward designs, the company has grown into a $660 million enterprise encompassing several sportswear and ready-to-wear brands.
Paper, Denim & Cloth
This three-year-old, New York-based, $32 million denim line is a high-end brand launched by junior jeans vendor Mudd Inc. Paper jeans compete in a much higher bracket than the moderate brand’s flagship lines, carrying retail prices up to $170 and bearing resin finishes and oven-baked treatments.
The world’s first and still largest, jeans brand is closely watched by almost everyone in the business, and lately the big question has been when it’s going to pull out of the sales slump that has lasted six years and lowered its volume to $3.06 billion. One thing that might do it is the launch this month of Levi Strauss Signature jeans at Wal-Mart, though executives also said they’re curious to see how consumers respond to the company’s Type One jeans, which are being toned down this fall after a slow spring launch.
Seven For All Mankind
Following the exit of Jerome Dahan and Michael Glasser, owner Peter Koral moved quickly to bring in a new design staff at Seven For All Mankind, and so far, the changes appear not to have affected the $60 million brand’s popularity among the young and trendy. New designer Tim Kaeding, a Gap veteran, recently told WWD he’s pumping up the line’s color and washes to keep consumers enthused.AG Adriano Goldschmied
Adriano Goldschmied is known to industry insiders as the co-founder of Diesel and the man who gave that brand’s current owner, Renzo Rosso, his start in the business. Goldschmied’s new $18 million brand, AG Adriano Goldschmied, is sold in high-end boutiques to shoppers who appreciate details in washes and finishes.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye