An octet of new or revived labels to bookmark at Pitti Uomo.

MALO


Italian high-end knitwear specialist Malo is gearing up to present its fall 2014 collection at Pitti.

Although Malo has continued to produce and sell its collections since 2010, when Tuscany-based luxury retail group Evanthe took control of the struggling label, which had been under government-backed protection, it stopped communication on its designs. This edition of Pitti may mark the official relaunch of the brand, which is presenting its looks through installations inspired by the work of Canadian abstract painter Jack Bush.

“We want to offer Made in Italy products with an extremely high quality and a contemporary, trendy style,” said Malo chief executive officer Giuseppe Polvani. “We focused on very comfortable, second skin-like pieces, which can be worn on different occasions.”

The fall collection is centered on luxury knitted pieces in classic yarns, such as cashmere, and in new blends of cashmere, silk and a small percentage of cotton. Sweaters feature two fits, slim or more comfortable. Standouts include a thick cashmere cardigan, which can be worn as a jacket, printed sweaters with micro geometric patterns and intarsia styles.

“Our goal is to reinforce our presence on the market with the knitwear, which represents our company’s core business, but, at the same time, to create strong total look collections reflecting Malo’s DNA in the luxury segment,” said Polvani. He noted the strategy is showing its first fruits. “In our store, we are registering a strong evolution of our customers’ buying habits,” he said. “They are buying outfits, not only sweaters and scarves.”

Malo’s offering includes coats, jackets, such as a cashmere deconstructed blazer, and classic pants in cashmere and corduroy with a contemporary twist. Shoes and small leather goods complete the collection. Knit pieces retail from 450 euros, or $614, to 1,300 euros, or $1,775. Pants and overcoats are sold for 400 euros, or $546, and 800 euros, or $1,092, respectively.

Malo produces its collections in two factories in the Emilia-Romagna region and close to Florence, and operates 30 stores worldwide that account for 50 percent of the company’s total sales. The collections are also distributed through a network of about 250 multibrand boutiques.

— ALESSANDRA TURRA



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