Designer Dana Buchman hits the road to stay in tune with her core customer.For the bridge designer Dana Buchman, personal appearances are the ultimate in reality shows. Rather than staging lavish runway events in New York during the collections, she prefers personal appearances to reach the "real women," who are her customer base. With at least 15 stints per year to promote current merchandise, Buchman, the mother of two teenagers,also hosts trunk shows to generate future orders. Maintaining that the personal appearance is a dying art among many designers, she stresses profitability. "This is the best way to get to know the women who really wear the clothes," said the designer, who mingled with customers all day on Sept. 4 at Neiman Marcus Atlanta. "The women at this event look great, but they don’t resemble much of what we see on runways or in fashion magazines, which are all tied up in entertainment and celebrities. I design for all ages, all sizes, and all women who love fashion. I notice what they’re wearing and get feedback for my collection."In addition to an in-store luncheon and runway show for the fall collection, she hosted a cocktail party for 150 of her best customers in the evening. She also uses the events to pump up sales associates, who are designated as "Dana’s Divas" after they hit a certain sales level. A black-and-white zebra-striped grouping made its national debut in the Atlanta store.The pants are a lightweight wool ottoman fabric in winter white with blackstripes, that sell for $298. Pants are paired with black knit pieces.The event, a benefit for Atlanta’s Foundation for Medically Fragile Children, kicked off a seven-store series of Buchman appearances across the country.In addition to Neiman Marcus and Saks, the designer turned up in department stores including Dillard’s. Along with boosting current merchandise, she hosts trunk shows for women to place advance orders for upcoming seasons. "Women are sometimes intimidated by Neimans and Saks, because they think everything there is so expensive," she saidAlthough her collection is less flashy than some, Buchman said classic and wearable doesn’t mean boring."Women want novelty and new fashion now, not basics," she said. "Who needs another basic suit?"Everything in the fall collection included textures, including feathers, flocking and embellishment, and feminine details, such as ruffles or lace. With plenty of black, the collection also included camel mixed with winter white, and powdery blues or fuchsia. Jackets return, both long and short, and sweaters take on treatments such as leather or beaded embellishment. Pants included slim, equestrian-style trousers given names like "Aphrodite" or "Venus." "Nothing is overdone — it may be just a small row of beading on a hem to make something special. It’s my little gift, my message in a bottle to customers," she said.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim