NEW YORK — David Orgell is embroiled in a lawsuit with Chopard USA in a California Superior Court in Los Angeles that alleges unfair competition and breach of contract.

Orgell is the nameplate of a retail store on Rodeo Drive. It is owned and operated by R & S Antiques Inc., which filed the lawsuit against Chopard on Feb. 25. Orgell sells luxury watches, jewelry and antiques. In 1996, Orgell entered into an agreement with Chopard to be an authorized dealer-retailer of its products, according to the court filing.

The lawsuit said the relationship continued through 2004, during which Orgell purchased Chopard products in excess of $4.6 million for authorized resale to its clientele. Orgell said in court papers that in 2002, “Chopard opened a competing store on the same side of Rodeo Drive (within 36 feet)” of Orgell. The lawsuit said both stores sold the same Chopard products that Orgell was authorized to sell. Chopard in March 2004 ended the agreement that gave Orgell authorization rights to sell Chopard products, the lawsuit said.

Orgell is seeking unspecified damages and punitive damages of at least $1 million.

A spokeswoman from the company declined to comment on the lawsuit.

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