NEW YORK — With its latest product collection, Origins is heading back to its bath and body roots.
Calm to Your Senses, a three-item lineup coming in November, is intended to harness the power of two well-known relaxing ingredients: lavender and vanilla. “We have a tremendous heritage in the bath and body category, and we’re heading back to that with this collection,” noted Lynne Greene, global president of Origins.
Roberta Weiss, vice president, worldwide creative marketing for Origins, noted that lavender has been a key ingredient for a number of cultures throughout the years. “Not only is it relaxing, it helps to clarify your mind,” said Weiss. “Also, studies have shown that lavender and vanilla are the two scents most connected with happy, safe and comforting memories. That made them natural choices for a calming line.”
The Calm to Your Senses lineup includes the vanilla-lavender combination in a body soufflé, $26 for 8 oz.; a bath and body oil, $22.50 for 6 oz., and a body cleanser, $21 for 8 oz. In addition to vanilla and lavender, the products also include a number of other ingredients intended to be soothing and hydrating: the body soufflé contains olive, grapeseed and apricot kernel oils; the bath oil includes soybean, jojoba and olive oils, and the body cleanser also has coconut oil.
The packaging, a medium-toned lavender with white printing, “is attractive enough to be left out on a counter, rather than hidden away,” said Weiss. “We wanted these products to be luxurious and beautiful both inside and out.”
The collection will roll out in Origins’ 500-door U.S. distribution — including 380 department stores and 120 freestanding Origins stores — and on both origins.com and gloss.com.
While none of the executives would comment on projected sales or advertising spending, industry sources estimated that Calm to Your Senses would do about $10 million at retail in its first year on counter and that about $1 million would be spent on advertising and promotion.
The promotional plan includes national print advertising breaking in December fashion, beauty and lifestyle magazines, as well as about one million mailers and upward of one million drammed samples of the body soufflé.— Julie Naughton
Jaqua Girls Hitting Target
The Jaqua sisters, famous for their beauty products in a paint can, are planning to hit a new Target.
The upscale beauty brand has crafted a second line, intended for distribution in Target doors, called Jaqua Girls. Expected to roll out next week, the line will consist of 10 stockkeeping units at launch and is targeted at girls between eight and 18. It will be available in about 864 Target doors nationwide.
The brand is also renaming —?and in some cases, repackaging — its prestige line, which is distributed in upscale specialty stores such as Henri Bendel and Fred Segal Apothia. The prestige brand has been renamed Jaqua and has a new logo. Some products, such as the new Bakery Collection which is presented in a pink bakery box, also are leaving the brand’s signature paint can behind.
— Kristin Finn
Armani Hot at Florida Saks
MIAMI BEACH — Giorgio Armani Parfums and Cosmetics launched Armani’s cosmetics collection at Saks Fifth Avenue Bal Harbour on Wednesday. Sarah Wynter, of the Fox TV show “24,” and guests were treated to makeovers by Tim Quinn, the brand’s national makeup artist. Sensi, Armani’s new women’s fragrance, was also unveiled at the party.
Industry sources estimate sales at the Armani area within the Bal Harbour Saks will exceed $750,000 by yearend. Things got off the ground quickly — the first sale was said to total $1,100 and prelaunch sales following a soft opening several days prior reportedly broke previous prelaunch records for the collection. “As we were setting up [the previous] Friday night, customers were buying cosmetics out of the box,” said Donna Tallon, general manager of the Bal Harbour Saks. “Since that day, it’s been our number-one brand.”
In the U.S., Armani cosmetics are sold exclusively at Saks Fifth Avenue locations in New York, San Francisco, Beverly Hills, Chicago, Boston, Boca Raton and now Bal Harbour — as well as the designer’s boutiques in Las Vegas and New York. The collection includes 300 products, including lipsticks for $22.50; foundation for $46, and brushes that range in price from $20 to $54.—Merri Grace McLeroy
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Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews