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Origins’ New Lineup Focuses on Relaxation

NEW YORK — With its latest product collection, Origins is heading back to its bath and body roots. <br><br>Calm to Your Senses, a three-item lineup coming in November, is intended to harness the power of two well-known relaxing ingredients:...

NEW YORK — With its latest product collection, Origins is heading back to its bath and body roots.

This story first appeared in the August 4, 2003 issue of WWD.  Subscribe Today.

Calm to Your Senses, a three-item lineup coming in November, is intended to harness the power of two well-known relaxing ingredients: lavender and vanilla. “We have a tremendous heritage in the bath and body category, and we’re heading back to that with this collection,” noted Lynne Greene, global president of Origins.

Roberta Weiss, vice president, worldwide creative marketing for Origins, noted that lavender has been a key ingredient for a number of cultures throughout the years. “Not only is it relaxing, it helps to clarify your mind,” said Weiss. “Also, studies have shown that lavender and vanilla are the two scents most connected with happy, safe and comforting memories. That made them natural choices for a calming line.”

The Calm to Your Senses lineup includes the vanilla-lavender combination in a body soufflé, $26 for 8 oz.; a bath and body oil, $22.50 for 6 oz., and a body cleanser, $21 for 8 oz. In addition to vanilla and lavender, the products also include a number of other ingredients intended to be soothing and hydrating: the body soufflé contains olive, grapeseed and apricot kernel oils; the bath oil includes soybean, jojoba and olive oils, and the body cleanser also has coconut oil.

The packaging, a medium-toned lavender with white printing, “is attractive enough to be left out on a counter, rather than hidden away,” said Weiss. “We wanted these products to be luxurious and beautiful both inside and out.”

The collection will roll out in Origins’ 500-door U.S. distribution — including 380 department stores and 120 freestanding Origins stores — and on both origins.com and gloss.com.

While none of the executives would comment on projected sales or advertising spending, industry sources estimated that Calm to Your Senses would do about $10 million at retail in its first year on counter and that about $1 million would be spent on advertising and promotion.

The promotional plan includes national print advertising breaking in December fashion, beauty and lifestyle magazines, as well as about one million mailers and upward of one million drammed samples of the body soufflé.

— Julie Naughton

Jaqua Girls Hitting Target

The Jaqua sisters, famous for their beauty products in a paint can, are planning to hit a new Target.

The upscale beauty brand has crafted a second line, intended for distribution in Target doors, called Jaqua Girls. Expected to roll out next week, the line will consist of 10 stockkeeping units at launch and is targeted at girls between eight and 18. It will be available in about 864 Target doors nationwide.

The brand is also renaming —?and in some cases, repackaging — its prestige line, which is distributed in upscale specialty stores such as Henri Bendel and Fred Segal Apothia. The prestige brand has been renamed Jaqua and has a new logo. Some products, such as the new Bakery Collection which is presented in a pink bakery box, also are leaving the brand’s signature paint can behind.

— Kristin Finn

Armani Hot at Florida Saks

MIAMI BEACH — Giorgio Armani Parfums and Cosmetics launched Armani’s cosmetics collection at Saks Fifth Avenue Bal Harbour on Wednesday. Sarah Wynter, of the Fox TV show “24,” and guests were treated to makeovers by Tim Quinn, the brand’s national makeup artist. Sensi, Armani’s new women’s fragrance, was also unveiled at the party.

Industry sources estimate sales at the Armani area within the Bal Harbour Saks will exceed $750,000 by yearend. Things got off the ground quickly — the first sale was said to total $1,100 and prelaunch sales following a soft opening several days prior reportedly broke previous prelaunch records for the collection. “As we were setting up [the previous] Friday night, customers were buying cosmetics out of the box,” said Donna Tallon, general manager of the Bal Harbour Saks. “Since that day, it’s been our number-one brand.”

In the U.S., Armani cosmetics are sold exclusively at Saks Fifth Avenue locations in New York, San Francisco, Beverly Hills, Chicago, Boston, Boca Raton and now Bal Harbour — as well as the designer’s boutiques in Las Vegas and New York. The collection includes 300 products, including lipsticks for $22.50; foundation for $46, and brushes that range in price from $20 to $54.

—Merri Grace McLeroy