By  on June 22, 2007

The Origins division of the Estée Lauder Cos. Inc. is trying to give "organic" a new meaning this fall with Origins Organics, its first prestige-market organic collection of U.S. Department of Agriculture-certified body, skin and hair care products.

The brand has been known for its green positioning, providing naturally based beauty products for 17 years. However, Origins waited to launch a fully certified and complete line until it could comply with U.S. regulations. "We wanted to be able to meet the highest level of requirements recognized by the federal government," said Daria Myers, global president and co-founder of Origins. "Until now, there has been no unified organization with the same requirements for all companies. "

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