NEW YORK — Origins’ popular Salt Scrub is rubbing off into a new product line this fall.
Two new items — Incredible Spreadable Ginger Body Smoother and Incredible Spreadable Sea Salt Body Smoother — will bow this August. Both were developed based on the success of the original Origins Salt Scrub, which launched in 1995, said Lynne Greene, global president of Origins.
“Our original Salt Scrub has been such a success that it made sense to expand — and even improve upon —?the franchise,” said Greene, who noted that the updated formulas are designed to be less messy than the original — the new formula is emulsified, while the original is a mix-it-yourself proposition. The popular original, however, will stay in the line, she emphasized. “This way, you have a choice,” she said.
Both new products feature white and brown sugars, intended to buff roughness away; Dead Sea salts to brighten skin, and olive and jojoba oils to hydrate skin. The Sea Salt version is scented with mint and orange, while the Ginger version, naturally, is scented with ginger, in addition to lemon, lime and bergamot.
Both new scrubs retail for $25 for an 8-oz. jar. They will be available in Origins’ 500 U.S. doors, including Origins’ 120 freestanding retail stores and 380 department store doors, as well as on origins.com and Gloss.com. Globally, the products will roll out later this fall. Europe will get them in October of this year, while they’ll go to Asia in spring 2004.
While Greene wouldn’t comment on projected sales, industry sources estimated that the scrubs would do upward of $7 million at retail in their first year on counter.
Co-op advertising, as well as more than 100,000 samples, are planned for these products at launch, said Greene.
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