LONDON — Rixo founders and directors Orlagh McCloskey and Henrietta Rix are plotting the expansion of their British contemporary label Rixo. The brand is slated to launch in the U.S. at Saks Fifth Avenue on July 3 and in Le Bon Marché on July 7.Introduced in 2015, the brand is known for its ladylike dresses, blouses and skirts done in handmade and vintage prints. The duo met while studying at the London College of Fashion and left their roles as buyers at T.K. Maxx and Asos, respectively, to start the company. Rixo is sold on the brand's web site, on Net-a-porter.com and through wholesale accounts and pop-ups."We're quite well-known in the U.K. and we want to get more of a presence globally," said Rix, noting that the U.K., the U.S., Australia and Hong Kong are among their largest markets online.McCloskey added that Rixo is already one of the top five brands in contemporary women's wear on Net-a-porter. "Online, we want to see a bigger influx in terms of international. For international wholesale, the season before it was 80 percent U.K. and 20 percent international and now it is 50/50. The showroom in Paris and the U.K. help us to target international wholesale."Printed pieces have been among their biggest sellers and since then, the duo has focused on creating vivid patterns that are handmade in the studio. The Camellia dress, a floaty long-sleeve silk V-neck dress with blouson sleeves and slits at the side, is one of the top sellers."We don't design in a way that we're thinking about trends," McCloskey said. "We design the things we love. I think we've got that element when we were buyers before, so we could understand the commerciality of where that will be worn."McCloskey and Rix said their experience as buyers gave them a foundation that helped the development of the brand. They said they focused on buying early on in the process and initially launched the range on their web site. They met with various editors and retailers and now, they host sales and press appointments in Paris."Design, price point and quality. If you can get every aspect, right then that's almost like a winner piece. That's what we are trying to do it for everything in the collection," McCloskey said.While samples are produced in the U.K. in their studio — and home — in West London, the designers work with a factory in China, which they say has helped their brand grow."If you're a young brand and you get a supplier in China then it is a huge thing," Rix said. "It is a really good relationship. That has been a key success so we can deliver to our buyers."Prices range from 175 pounds, or $225, for a blouse to 315 pounds, or $405, for a bias-cut dress. "I think the customer sees the value for money they are getting for a full-length dress in silk," Rix said. "Very few brands are doing 100 percent silk dresses at that price point, so people do get shocked when they hear about our price points. That's something we very believe in."The designers said the Rixo woman knows her own style, isn't a slave to fashion and is not afraid of print or color. The collection, they say, is ageless."We don't eliminate certain age groups," McCloskey said. "All of our friends wear them in their 20s. We've had a grandmother getting two dresses for a wedding, and she is 75. We get pictures sent to us all the time from the customers and it is nice to see that it can land itself to different age groups. It's just really about the attitude of the woman."McCloskey and Rix are searching for a bigger office in London — and a space that they can reside in as well. They plan to roll out accessories and handbags later this year.The label will launch an exclusive cruise range with Net-a-porter in mid-October. "It will be a zodiac-inspired collection," Rix said. "It is part of a capsule."Among their other initiatives include plans to open a brick-and-mortar store in London and stage a presentation in the British capital in the future."We would love to have a store in the future where we are offering a different experience," Rix said. "So you can come into the store and there will be different vintage pieces every week and there is a big emphasis on the styling. We would really like to create a really nice place where we can have events and also we can build a community around the brand."
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews