NEW YORK — Orlane Paris has beefed up B21, which is not only the high-end French treatment brand’s core offering, but also the centerpiece of a recent revitalization of Orlane’s nearly 40-year-old U.S. business.

The brand has launched a pair of facial moisturizers called B21 Bio-Energic Fluidratante. Orlane is hoping the products will boost sales of the B21 range and, in turn, its U.S. skin care sales as a whole, which account for 90 percent of a $13.5 million business here, according to industry estimates.

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