SJP's unexpected strategy to face celeb fragrance fallout.
August 26, 2016
• Rachel Strugatz
Orlane Hopes B21 Will Lift U.S. Sales
NEW YORK — Orlane Paris has beefed up B21, which is not only the high-end French treatment brand’s core offering, but also the centerpiece of a recent revitalization of Orlane’s nearly 40-year-old U.S. business.