NEW YORK — There’s no longer an excuse for cold feet on Park Avenue: Oscar de la Renta is launching a collection of women’s socks for his Oscar by Oscar de la Renta bridge line.
For fall, the line features artisan-like details and luxurious fabrics typical of de la Renta’s ready-to-wear, including silk anklets with tuxedo stripes, paisley or vine-pattern, hand-embroidered floral pima cotton socks, argyle lambswool and ribbed cashmere knee-highs. The colors range from brown, camel and burgundy to ivory and sky blue.
"It’s another extension of the world of Oscar," said Eliza Bolen, vice president of licensing at Oscar de la Renta. "It’s something for the main floor. We are trying to bring more femininity, color, soft touches and lots of detail."
Although the company has halved the number of licenses in recent years under the guidance of departing chief executive officer Jeffry M. Aronsson, socks are licensed to Gold Medal Hosiery, a 75-year-old, $40 million manufacturer of such sock lines as Everlast, Clear Creek and Oscar by Oscar de la Renta for men.
"In shopping the retail environment, we felt there was a lack of innovation with luxury fabrics for the customer who is past the junior novelty level," said Robert Greenberg, vice president of sales at Gold Medal Hosiery.
Pointing to a spring sampling of "no-shows" in Easter-egg colors, he added: "When you think of luxury fabrics, you don’t think of this kind of color palette. Oscar de la Renta is so well known for his use of color and texture, so his feeling relates perfectly to socks."
Greenberg, who declined to give sales projections, said distribution is geared toward upscale department and specialty stores, with first deliveries scheduled for August. Wholesale prices range from $2 to $5.
For holiday and spring 2004, the line will expand with pastel tones, hand-embroidered silk knits and no-shows in textured acrylic and cotton, along with colors like white, yellow, blue and purple.
"Who needs another sock?" Bolen quipped. "We all have black and gray socks, but why not add something a little different? We are going to offer looks with elements of Oscar de la Renta."
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia