NEW YORK — Oscar de la Renta’s collections continue to strike a chord with the Bergdorf Goodman customer: The designer sold $1.75 million worth of merchandise in recent separate resort and spring-summer trunk shows at the specialty retailer.
This story first appeared in the November 18, 2002 issue of WWD. Subscribe Today.
“We have a great business with Bergdorf’s,” said de la Renta, whose spring-summer trunk show ran Nov. 5-8. “We’ve had a successful year and our trunk shows have been really quite good.”
Top sellers included a copper damask trench coat that retails for $3,700, with 18 pieces sold. Customers snatched up 14 pairs of the Alhambra block printed embroidered coat and matching sheath dress for $5,500 and $3,600, respectively. For the resort trunk show, which took place Sept. 24-27, de la Renta sold 11 sage ribbon embroidered coats at $7,000 apiece.
In another development at Oscar de la Renta, Alexandra Hamilton was promoted to vice president of communications and public relations on Friday, reporting to de la Renta and Jeffry M. Aronsson, president and chief executive officer. Hamilton, who was previously director of public relations, will be responsible for press, special events, product placement and media planning.
“She’s a deft communications professional who adroitly leverages and amplifies Oscar’s already formidable public relations magnetism,” Aronsson said. “She’s a core member of the team, who has been instrumental in contributing to and projecting the continuing renaissance of our company.”
In addition to the news at the company, de la Renta created the costumes for a concert version of the musical “Carmen Jones,” which opened Friday night at the John F. Kennedy Center for the Performing Arts in Washington, D.C. The play, which was written by Oscar Hammerstein II in 1943, is a musical based on Georges Bizet’s opera “Carmen.”
The performance — conducted by Plácido Domingo, with Vanessa Williams playing the role of Carmen Jones — featured eight pieces based on looks from de la Renta’s spring collection, according to Roman Terleckyj, vice president of artistic planning at the Kennedy Center. The concert featured music by The National Symphony Orchestra, as well as The Howard University Choir and The Boys Choir of Harlem. The sold-out show ran through Sunday.