Once upon a time, there was a smattering of nonconformist athletes whose desire to ride the waves, snow or pavement exiled them from the traditional sports industry. Today, those antiestablishment surfers, snowboarders, skateboarders and even motocross riders are the darlings of the commercial world.The X Games are televised on basic cable, HBO’s newest Sunday night series takes place at Imperial Beach, and preppie clothier Abercrombie & Fitch has found raging success cloning surf style at its 400-store Hollister chain. It’s no surprise that teens from coast to coast are snatching up apparel that enables them to feel, even if just for a day, like their action-sports heroes.
Many action-sports brands have ridden the surging wave, growing their own businesses as the industries around them exploded. But as the action-sports category grows, the competition becomes fiercer and the need to expand to a broader stage becomes paramount. And where better to increase your business than to ride into another action sport?
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)