Having long relied on more conservative shoppers, furriers are welcoming younger customers in their 20s and 30s who tend to be more adventurous with their fur purchases than their elders.
Instead of relying on tried-and-true styles that used to work from one generation to the next, sportswear and ready-to-wear designers are giving the $1.53 billion fur industry a fresh charge. Well aware of how their customers are looking for versatile pieces instead of special-occasion styles, they are changing their mix accordingly.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)