Having long relied on more conservative shoppers, furriers are welcoming younger customers in their 20s and 30s who tend to be more adventurous with their fur purchases than their elders.
Instead of relying on tried-and-true styles that used to work from one generation to the next, sportswear and ready-to-wear designers are giving the $1.53 billion fur industry a fresh charge. Well aware of how their customers are looking for versatile pieces instead of special-occasion styles, they are changing their mix accordingly.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"