Outerwear vendors are getting more creative with the types of materials they use and the way they use them, giving the category more of a fashion edge. Innovation is also driving the market to create fashion items to be used year-round, rather than just during the winter.

Color, weight, trim and silhouette are key areas vendors are updating in an effort to stand out in the increasingly competitive outerwear category. The black leather coat may still be popular, but there will be many more styles on the WWDMAGIC floor this season vying for buyers’ attention, including key trends such as lightweight leather and leathers in natural colors.

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