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NEW YORK — The Estée Lauder brand is heading for Fantasy Island with its newest women’s scent, Beyond Paradise, which will begin rolling out in August. The fragrance, which signals a number of departures for the venerable brand, could do more than $100 million at retail globally in its first year. For more, see page 6.
This story first appeared in the April 11, 2003 issue of WWD. Subscribe Today.