By  on July 1, 2005

PARIS — Rick Owens is pumping up his design world.

The muscle-bound Los Angeles transplant said he plans to launch a diffusion line and a furniture collection, both of which he will present here for 10 days alongside his men's wear collection, starting this weekend.

The designer said both projects underscore recent efforts to grow his signature business, even as he continues to design the fur collection for the house of Revillon, for which he acquired the production license late last year. Owens declined to pinpoint the size of his signature business.

"We're not part of a big group and there's a lot of competition," said Owens over the phone from his factory in Italy. "So we have to try harder — and we are. I feel pretty confident and proud of what we're doing now."

Owens said he considers the diffusion line — called Lilies — a kind of "cruise collection," which he will present twice yearly in July and January.

"It's an all-jersey collection, which goes back to the point from which I really started," he said. "The shapes are elegant, but translated into the most familiar, cozy jerseys," he said.

Owens described the women's diffusion line as about 20 to 40 percent less expensive than his signature collection.

"It will have a lot of the classic pieces I've done in the past," he said. "I don't believe in disposable fashion. If a piece is great in the past, it's great today."

Meanwhile, Owens called the furniture, which he will produce in-house with the help of an artisan who once worked for Gaetano Pesce, an extension of his aesthetic vision.

Made in materials such as plywood and resin, it includes a chaise longue, a sofa, chairs, lamps and a curved screen "covered with industrial insulation foam."

"The shapes are formal, but made of transitional materials," said Owens. "I wanted something with a sense of permanence, something that was difficult to move."

Though he doesn't collect, Owens described himself as a "big furniture fan," with tastes ranging from Robert Mallet Stevens, Jean-Michel Frank and Eileen Gray.

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