NEW YORK — For more than 27 years Vidal Sassoon has reigned as one of the most iconic names in hair care, but beginning in February, shipments of shampoos, conditioners and styling products will cease in North America. As reported on these pages Wednesday, Procter & Gamble said the brand had not been performing to expectations.

A P&G spokeswoman said the company will be "stepping back and re-evaluating the right way to leverage the strong Sassoon heritage." The spokeswoman noted that the brand retains major consumer recognition and international sales success, as it fares well, particularly in Japan, Korea and China.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus