Procter & Gamble will resume sales of its SK-II skin care brand in China in December.
In a statement released Tuesday, P&G declared that it will take a “step-by-step approach in reintroducing the brand to regain momentum…” and initially focus on a select number of doors to offer highly personalized counseling and service.
In October, P&G said it would reintroduce the luxury skin care line to China, after the General Administration of Quality Supervision, Inspection and Quarantine and the Ministry of Health of the People’s Republic of China deemed the products safe.
The brand first launched in China eight years ago, but P&G halted sales of SK-II on Sept. 22 after AQSIQ, a watchdog group there, announced Sept. 14 that it found chromium and neodymium in nine of the line’s products imported from Japan, where they were produced. Both substances are listed as prohibited substances in cosmetics by China. P&G insisted that the presence of the trace amounts of metallic elements presented no health or safety risk and stated that neither substance is used in the manufacture of SK-II products. The Chinese authorities issued a report concluding that the risk level for consumers is relatively low under normal usage.
— Molly Prior
Bond No. 9’s West Side
Known for its New York-centric scents, niche fragrance house Bond No. 9 is hoping that this fall customers move to the West Side, which is the brand’s new unisex fragrance, as well as a storied section of New York. The scent was designed to pay homage to the neighborhood’s musical heritage, which includes Carnegie Hall and Lincoln Center.
“It’s only natural to come out with a scent combining music and fragrance, since they have so many parallels — from the vibrations to the notes of the fragrances molecules,” said Laurice Rahme, owner and founder of Bond No. 9.
Launching in November in the U.S., West Side is a floral-gourmand scent in a red bottle with colorful treble clefs in purple, yellow and turquoise hues.
Created by Michel Almairac of Robertet, the scent features top notes of rose, ylang-ylang and peony; middle notes of sandalwood and amber, and base notes of vanilla and musk. The fragrance will roll out internationally in Bond No. 9’s 12 markets in February.
This story first appeared in the November 15, 2006 issue of WWD. Subscribe Today.
“I chose the rose since the flower is a symbol of celebration and vanilla because it is a trend in the industry and is very comforting,” Rahme said. “This relates to music since music is both something that is comforting and seen as a celebration.”
West Side could generate up to $1 million in first-year retail sales in the U.S., according to Rahme.
West Side will retail at $185 for a 3.4-oz. bottle and at $125 for a 1.7-oz. bottle. The scent will also be available for $45 in a 2-oz. spray flacon. Refills are also available at $25 per oz. The fragrance will be sold at Bond No. 9’s four New York boutiques, in 27 Saks Fifth Avenue doors and in about a dozen boutiques and spas worldwide including the U.K., Hong Kong and Dubai. The fragrance will also be merchandised on Bond No. 9’s new e-commerce Web site bondno9.com, which launched in August.
Bond No. 9 will also make its debut in France in Sephora stores on the Champs-Elysées in Paris, and in Cannes, as well as in Monte Carlo. In addition to entering Istanbul in November, Rahme said there are also plans to open boutiques in Dubai and elsewhere in the Middle East.
Rahme plans to continue exploring New York neighborhoods in her fragrance development. In the spring, the company will unveil a scent inspired by Bryant Park, followed by a Coney Island fragrance for summer. By Christmas 2007, she plans on introducing a Brooklyn perfume, whose packaging will be created by winners of a design contest among Pratt Institute graduate students.
— Michelle Edgar