NEW YORK?— As the ink dries on Procter & Gamble’s $6.9 billion proposal to acquire Wella, the industry is rife with speculation over whether P&G will be able to successfully compete against L’Oréal in the professional salon arena.

But first, one must consider the challenges P&G will face in the near and long term as it poises itself to go head-to-head with the biggest beauty company in the world.

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