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NEW YORK — Pamela Anderson has big plans for herself — and they don’t involve her bustline.
After a news conference Thursday announcing her involvement with the MAC AIDS Fund, the actress, model, novelist and former Jane magazine columnist revealed that she might add a women’s apparel line and possibly a fragrance to her licensed products, which include lingerie, accessories and jeans.
Clad in a pale gray Gucci blouse, unbuttoned to show off a flesh-toned La Perla bra, and pale gray Stella McCartney linen pants — not to mention a towering pair of Fendi stilettos — Anderson told WWD that she likes to juggle multiple projects.
“I always have to be involved in a million things at once,” she said, laughing. Anderson kept mum on details surrounding additional licenses, saying that she is discussing with “several companies” the possibility of doing a women’s apparel line. She also has been approached to do a celebrity fragrance, though she wouldn’t name names.
“I don’t necessarily want to slap my name on something that’s going to stink up the place,” Anderson added, saying that she’s not a huge fragrance wearer herself.
“I think if I did something, it would be more aromatherapy-related — and also something that I don’t have to worry will be tested on animals.”
Anderson has a full slate for today. After making an appearance at MAC’s counter at Macy’s Herald Square from noon to 1 p.m., she will head to the New York Stock Exchange to ring the closing bell on behalf of the MAC AIDS Fund.
“I think the guys on Wall Street are more excited about this than about the latest oil deposits found in the North Sea,” said John Demsey, MAC’s president.
Anderson also will appear in mid-April at Selfridges in London on behalf of the MAC AIDS Fund, around the time that her Fox-TV show, “Stacked,” begins to air. The program, which also stars Christopher Lloyd, premieres on April 13. MAC is providing the makeup, Anderson pointed out. “Free stuff is great!” she said.
The MAC AIDS Fund, which has raised almost $45 million since it started 11 years ago, generated $12 million alone last year, said Demsey, a goal he hopes to meet or beat this year. Anderson is the latest addition to a quintet of celebrities who represent the fund; the others, named last year, are Chloë Sevigny, Christina Aguilera, Missy Elliott and Linda Evangelista.
This story first appeared in the April 1, 2005 issue of WWD. Subscribe Today.
Unlike the other four women involved, however, Anderson is topless (with the MAC logo in bronze crystals on her back) in one of her two ad visuals.
“How is it that I always end up naked?” she asked rhetorically during the news conference.
That’s the R-rated version, Demsey said. There is a PG version in which Anderson is wearing a shirt, albeit a scrap of one.
Later, Anderson came up with the naked truth herself: “I’m an exhibitionist,” she said wryly.