NEW YORK — The country’s best-selling hair care brand isn’t satisfied with being second best to African-American consumers. Focus groups reveal this demographic, who use Pantene quite frequently, is merely satisfied with the formula’s results, not delighted. So in March, Pantene is looking to meet the needs of African Americans with five new products specially formulated for their hair.

"Don’t try this is at home," advised Theresa Silver to Caucasian beauty editors attending the Pantene Relaxed & Natural press launch Wednesday. Silver is Procter & Gamble’s hair care brand manager who oversees the development of hair care products focusing on the needs of African Americans.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus