NEW YORK — Pantene’s third annual singer-songwriter search could reach a much broader audience this year, now that it has signed a deal giving it the ears of millions of teens to hear its message.
Pantene Pro-Voice, the nationwide talent search sponsored by Procter & Gamble, has partnered with MTV to support its quest for unsigned, female musical talent acts. As in the past two years, since Pro-Voice first began, the contest awards the female winner/winners with the opportunity to tour with an established artist, as well as a demo-recording contract with Atlantic Records, another Pantene Pro-Voice partner. Thanks to the MTV partnership, winners will also receive a trip to the 2003 MTV Video Music Awards and distribution of her/their winning song via the Pantene Pro-Voice CD, which will be created by MTV.
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