PARIS — Parfums Givenchy is putting a new face forward.

Liv Tyler will be the next "muse" for the LVMH Moët Hennessy Louis Vuitton-owned firm and will appear in the advertising campaign for its new women’s scent, due out in September.

Parfums Givenchy’s list of actresses-cum-muses includes Audrey Hepburn and, currently, France’s Lou Doillon.

"We have a link with cinema," said a Parfums Givenchy spokeswoman, who added that the house has also had a long-standing France-U.S. connection.

The spokeswoman said in Tyler there is a spontaneity and "modern charm," qualities that are "very Givenchy."

To access this article, click here to subscribe or to log in.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus