PARIS -- Event Media's effort to telecast the Paris couture collections on close-circuit in the U.S. has fallen through, surprising few people here.
The New York-based group apparently failed to sell enough tickets to honor a contractual $150,000 down payment to the Chambre Syndicale that was due Jan. 8.
Under the terms of the original agreement, Event Media signed a $1 million deal last fall with the Chambre Syndicale to show the upcoming couture collections in high definition TV in auditoriums in New York, Chicago and Los Angeles.
The Chambre had promised about $50,000 from Event Media to each of the 18 couture houses scheduled to broadcast their runway shows. The amount is slightly less than the cost of renting a hall in the new Carrousel.
Jacques Mouclier, Chambre president, said the organization was considering whether to sue Event Media for damages, but he also conceded that his organization had not invested any money in the program.
"Event Media let us know that they were incapable of getting the necessary financing for the project. They asked us to continue the contract in the following season, but I explained that as they had failed to live up their part of our accord they could forget it," said Mouclier.
"I'm disappointed," he added. "Everyone was looking forward to this hook-up and it would have been really useful financially to many houses. But, ultimately, all our efforts came to nothing."
John Triggle, president of Paris Fashion Showcase, the parent company of Event Media, said on Tuesday, "We're not prepared to talk about the difficulties that led to the decision. It's not anybody's business."
Triggle said all ticket purchases for the three cities would be refunded in full.
The project had been plagued by a series of problems. The initial cost of the tickets -- $1,600 for all 18 shows -- reportedly caused many to balk at the steep price. "Certainly tickets didn't go at a rate we had anticipated," said Triggle.
Pierre Cardin and Chanel refused to participate, and a week before the broadcast Yves Saint Laurent and Guy Laroche also pulled out -- after initially agreeing to the deal."The whole thing was a monumental error from the beginning," Cardin said. "I told Mouclier that months ago. You can't exploit la mode continually. There are too many collections already. No wonder people have gotten tired of fashion."
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast