That’s the idea behind a fashion design collaboration between the Fashion Institute of Technology, Simon Fraser University and Adobe Atmosphere, a nascent 3-D software application slated to launch in May.
It’s a partnership, said FIT fashion design professor Daria Dorosh, that could speed the apparel industry’s shift from the 19th century world of cut-and-sew production into the virtual realm of computer-aided, three-dimensional design and manufacturing. Dorosh initiated the effort, which also has been aided by Steve DiPaola, professor of interactive art at Vancouver, B.C.-based Simon Fraser and avatar expert Bruce Danner, president and chief executive officer of Digital Space, a cyber-design studio in Santa Cruz, Calif.
The platform for the project is an online mystery game called "Ratava’s Line." In a demonstration tonight, student sleuths at each school will attempt to discover why apparel designer Ratava is missing. Characters in the fashion-spoof intrigue include fashion editor Anna Winter (a play on Vogue editor in chief Anna Wintour); ingenue Holly Dayin and dairy-fortune siblings the Teat twins. In action that recalls the board game, Clue, players move from room to room to solve the puzzle — and hear fashion gossip as they proceed.
The Ratava’s Line story and characters were created by 48 of Simon Fraser’s interactive arts students and 13 fashion design students at FIT. Clothing for the characters also was designed by the students — some of whom will wear those styles tonight when the game is played. Illustrations of the characters’ garb also will be on display this evening. "Online game characters typically wear generic, dull-looking clothes designed by techie guys," Dorosh said. "Our students are the right age to create virtual apparel that would stimulate players’ visual interest."
"We’re showing how traditional apparel designers and designers in the 3-D virtual world can collaborate," said Danner, who has created avatars to sport the apparel worn by characters in Ratava’s Line in a virtual catwalk.
Indeed, Dorosh projected, "We will see a conversion of fashion and physics in the years to come — the end of the cut-and-sew era and dawn of 3-D garment design and construction."
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews