NEW YORK — Passport Panties are taking off at 200 specialty boutiques in the U.S., Canada and Latin America.
The concept — a sort of travel emergency kit for women on the go — was developed after an encounter at the Carlyle Hotel here, where designer Kimberly Howard, her twin sister, Mary Kay Bowden, and best friend, Morgan Harbin, met for drinks.
"We wanted to create a savvy solution for predicaments that modern women on the go face," Howard said. "So we thought, 'Let's make something pink and cute, modeled after a U.S. passport,' and we gave the panty motif wings."
The concept was unveiled in July. In addition to one pair of girlish mesh panties, the laminated pink kit contains items Howard said are essential for women who travel: breath mints, deodorant, stress relief lotion, a cleansing towelette and a mini tube of hair spray.
There are three selections: the Primping Panty, the Perfect Panty and the Predicament Panty kit, which includes a hand sanitizer and chocolates. Suggested retail is $24.
Howard would not give a first-year sales projection, but she noted that "an average boutique invests between $700 and $1,000" when making a purchase.
"It's really become an impulse purchase, a girl-to-girl kind of gift item or a mother-daughter gift item," she said. "We are thinking of doing more travel emergency-related accessories and apparel in the future, like slippers and sleepwear."
Howard said a new project will be launched in January: a Panty-of-the-Month Club.
"There will be a different passport every month," she said. "January will be the Party Panty and February will be the Pink Heart Panty, while July will be the Patriotic Panty and September will be the Preppy Panty."
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast