ATLANTA — Patagonia, Inc. was awarded “EcoBrand of the Year” on Jan. 29 at the Volvo EcoDesign forum in Munich, Germany, during the ISPO trade show recognizing Patagonia’s efforts and initiatives to lower its impact on the environment.
Patagonia is known for its commitment to product innovation, quality and environmental activism. Its Environmental Grants Program has contributed more than $30 million in cash and in-kind donations to grassroots environmental activists since the program began in 1985, and its Environmental Internship Program allows employees to work for environmental groups while receiving their full paycheck.
Since 1996, Patagonia has used only organically-grown cotton in its apparel line, has used recycled materials in many of its polyester fleece garments beginning in 1993, and in 2005 launched the Common Threads Recycling Program, one of the world’s first garment recycling programs. This fall, 74 percent of Patagonia’s products contain an e-fiber (organic cotton, hemp, chlorine-free wool and recycled polyester) and 53 percent are recyclable, including the first recyclable, waterproof, nylon hard shell jacket.
The Volvo design award was created in 2005 by ISPO and the car company Volvo to stimulate design and technical innovations in the outdoor industry. This year 35 products were nominated.
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