PARIS — With its new women’s fragrance called Enjoy, set to launch starting in March, Jean Patou Paris is going after the 25 to 35 set.

"The objective is simple: It’s to conquer a new generation for Jean Patou Paris," said François Saurel, brand manager for fragrances in France and the Benelux countries for Procter & Gamble Prestige Beauté, which acquired the Jean Patou Paris trademarks and licenses in September 2001.

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