By  on March 4, 2010

PARIS — It’s hard to imagine Paris newcomer Pedro Lourenço, only 19, already has a five-year fashion career under his belt — 12, if you count the years since he began staging fashion shows in his parents’ house in São Paulo. Cult British fashion stylist and jewelry designer Judy Blame is said to have been moved to tears at one of the wunderkind’s early productions. Having presented for nine seasons at São Paulo Fashion Week, since the launch of his label in 2005, Lourenço has sold his clothes to private clients and specialty boutiques as a capsule collection beside the label of his designer mother, Gloria Coelho. Showing for the first time in Paris today at the Hotel Westin, Lourenço has developed his first commercial collection and is aiming for international distribution.


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