PORTLAND, Ore. — Seven generations and 140 years after its maverick beginnings in the pristine and pioneering Oregon Territory, Pendleton Woolen Mills is proving it still has frontier fever.

The $250 million knitwear legend, known for its ultrasoft woolens, wide spectrum of tartans and classic better-price knit sportswear, is looking to expand its range of products and to grow its established businesses. Based here, Pendleton now produces women’s, men’s, home and textiles collections for more than 2,500 accounts, along with its own 75 freestanding stores, catalog and Internet businesses.

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