SJP's unexpected strategy to face celeb fragrance fallout.
August 26, 2016
• Rachel Strugatz
Penney’s Exclusive on True Beauty by Emme
NEW YORK — J.C. Penney Co. said Tuesday that it will sell the new True Beauty by Emme plus-size collection on an exclusive basis for a year, and has an option to renew the contract with the supplier, Kellwood Co.