NEW YORK — Reorganizing its top management, J.C. Penney elevated Vanessa Castagna to chairman and chief executive of Penney’s stores, catalog and Internet, and appointed a new president and chief operating officer of stores and merchandise operations, Kenneth Hicks.

Castagna, who was president and chief operating officer, remains second-in-command at Penney’s department stores and direct-to-consumer businesses, behind Allen Questrom, chairman and ceo of J.C. Penney Co. Inc., who announced the changes on Thursday. Hicks will report to Castagna.

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