By  on February 11, 2008

NEW YORK — The big guns have finally been fired. 

After a year of planning and preparation, American Living, the collaboration between J.C. Penney Co. and Polo Ralph Lauren Corp.’s Global Brand Concepts, is trickling into stores now and will have its full-blown launch in a media blitz that will begin on Feb. 19 in New York and culminate during the Academy Awards presentation on Feb. 24. 

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