NEW YORK —?With its newest repair product, Perfectionist, Estée Lauder is aiming to put a younger face on its brand.
Perfectionist Correcting Serum for Lines/Wrinkles joins Advanced Night Repair and Idealist as the "key pillars of the repair category for Lauder," said Janet Cook, senior vice president and general manager of Estée Lauder North America. And repair is of key importance to the brand, emphasized Cook: "We have a 37 percent share of the repair category and we aim to continue adding to it."
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